Guiness Nigeria Plc currently recruit for its branches for the position of Graduate Retail Sales Executives - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.
We are recruiting to fill the following position:
Job Title: Retail Sales Executive
AutoReqId: 41156BR
Function Sales
Location: Nigeria
Level: L7 (G7)
Reports To: Retail Sales Manager
Nigeria Context
Nigeria is the 2nd largest economy in Africa. With the largest population in Africa, a growing middle class and a large number of drinking-age consumers, it has the second largest beer market in Africa The beer market in Nigeria is a vibrant one, making up about 96% of all alcohol sales. The average per capita beer consumption is still only 10 litres a year, a sixth of the rate in South Africa (the largest economy in Africa), meaning the potential for growth remains huge, especially given that Nigeria has a population of about 170m people.
Spirits and wine is forecast to grow quite fast, not yet being mature in the Nigerian market. The expected increase in demand is attributed to the fact that Nigeria's large population continues to grow, thereby providing an ever increasing consumer base.
The outlook for soft drinks in Nigeria is favourable, as rising disposable incomes and population growth will continue to underpin the positive development of the entire market, while new launches, marketing activities and improvements in distribution will also bolster demand in individual categories
Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity
Purpose of Role:
To support GNPLC's business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility)
Top Accountabilities:
- Responsible for the account management and activation of low value outlets and hypermarkets
- Listing of innovations and ability to pre-sell
- Ensure achievement of Basic sales drivers (price compliance, distribution, basic visibility) for Territory
- Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
- Ensure effective customer/ business development to counter competitive activities in these outlets
Qualifications and Experience Required:
- Graduate with minimum 1 year commercial expertise gained across Sales / Consumer Marketing or Sales Management. Entry level route for graduate trainees into the sales function.
- Direct experience of Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP) Quality, Distribution, Visibility, Price, Promotion and Persuasion, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
- Strong experience of the application of Health & Safety and Quality systems.
- Good communication skills –written and verbal
- Good IT skills
- High degree of integrity
- Good inter personal skills
- Geographically mobile.
- Healthy and physically fit.
- Experienced driver with valid license
Barriers to Success in Role
- Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
- Unwillingness to flex schedule to align with business hours of retailers and distributors.
- Low level of drive or personal leadership.
Flexible Working options
Based in a defined geographical area.
100% Field Base
Application Closing Date
6th May, 2014
How To Apply
Interested and qualified candidates should:
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