Zain Nigeria : Regional Marketing Manager, Acquisition (Port Harcourt, Lagos and Abuja)

Zain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region's first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Today, we are a leading mobile and data services operator with a commercial footprint in 8 Middle Eastern and African countries with a workforce of over 5,000 providing a comprehensive range of mobile voice and data services Business Unit: Zain Nigeria Division: Marketing Location: Nigeria – Port-Harcourt Closing Date: 31-Oct-2010 Basic Purpose: * To formulate and ensure implementation of effective and efficient acquisition, usage and retention strategies for assigned region so as to enhance the leadership position in customer market share. Main Duties & Responsibilities: * To identify the new segments for acquisition and therefore plan and implement the strategy to penetrate the same with leadership position. * To design and provide tools to sales team for market expansion * To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition. * To conceptualise suitable products and plans in prepaid/postpaid to drive acquisitions and revenue based on regional realities. * To design suitable consumer and trade schemes so as to acquire revenue-paying customers in the region. * To analyse and identify channel partner ROI enhancement opportunities for the region. * To monitor acquisition cost. * To identify the key strengths of competition and plan key tactics to get incremental share of net adds from competition in the region. * To provide regional inputs for the handsets strategy to gain market share and counter competition in the region. * Deliver region specific and relevant Value Added Services, that will ensure uptake and boost VAS revenue streams * Provide inputs towards the design and implementation of regional consumer schemes and promotions which are simple and crisp so that there is an increase in the delight among existing and prospective customers. * Hand hold the new customer for revenue enhancement. * Identify region specific initiatives for stimulating usage and increasing revenues. Competencies & Qualifications: Qualification & Experience A recognized postgraduate degree in Management with specialisation in Marketing * At least 5-6 years working experience. Of these 2-3 years should be in telecom sales/ marketing Other skills: *Achieving Business Success *Delighting the customers *Displaying Entrepreneurial Spirit Note: you will be required to attach the following: 1. Resume/CV Apply Here